Integrated Marketing -- All too often, companies treat their marketing like they are sampling a buffet -- an ad from here, a brochure from there... each division can do their own thing, and let the IT department worry about the web site. The problem is, that philosophy overlooks the single most important concept in marketing -- integration. Our belief is that there is a better way to make effective use of your marketing dollars, an integrated approach to all of a client’s marketing efforts. Based on a sound strategy, the elements of an integrated marketing program work together to target your prospects, build your brand and support your organization’s sales efforts. Splintered efforts, no matter how well-intentioned they are, individually cannot compete with the effectiveness of integrated marketing.